Charles Rennie Mackintosh Events Programme
principal involvement : Fundraising for marketing campaign
£500k ERDF funding application for Charles Rennie Mackintosh events programme.
Iridescence was approached the Hunterian Art Gallery to coordinate a funding bid for the marketing element of an Charles Rennie Mackintosh events programme linked to the UNESCO World Heritage application for CRM sites. The programme was designed to enhance the international profile of Glasgow’s architectural heritage.
project objectives :
- Generate £500k EU funds
- As a result, create interest from co-funders
- Collate and incorporate partner perspectives
I have been involved with Iridescence in the generation of two bids to the European Regional Development Fund: for marketing the Glasgow-wide Whistler Festival and a Charles Rennie Mackintosh marketing campaign. In both bids Iridescence provided informed and strategic input, which was core to the successful completion of the bids. Finella was also a pleasure to work with.
Pamela Robertson, Senior Curator, Hunterian Art Gallery, University of Glasgow