Project Case Studies

Most of my clients work in areas that inspire me. Some are in the arts, heritage and creative industries. Others are community-based social enterprises. Quite a few are in hospitality and tourism. I also work with SMEs from various sectors who simply want to grow.

You might come to Iridescence because you’ve got a great idea, some untapped potential, a thirst for funding or the need to increase profitability. Or maybe you just feel you could be doing things better? So why not get in touch and we can discuss what I might be able to do to help.

Kirkintilloch Arts and Cultural Centre

Kirkintilloch Arts and Cultural Centre

principal involvement : Business planning and Fundraising

Business plan to support capital fund-raising for a new £7m+ Arts and Cultural Centre linked to a £40m regeneration scheme proposed for the Kirkintilloch area.

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Edinburgh Assembly Rooms

Edinburgh Assembly Rooms

principal involvement : Business Planning

Development of a 'mixed economy' growth strategy for The Assembly Rooms, Edinburgh fusing inspired arts programming with innovative retail partnerships. 

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The Hepworth

The Hepworth

principal involvement : Market Analysis

Market analysis for the new £15m Hepworth Gallery to support a Heritage Lottery funding application.

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Aviemore Highland Resort

Aviemore Highland Resort

principal involvement : Destination Marketing Strategy

Destination marketing strategy for the resort’s £70m redevelopment.

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Rye Art Gallery and Museum

Rye Art Gallery and Museum

principal involvement : Commercial Revenue Generation

Supporting museums with dwindling public sector funding to explore and evaluate options for increasing commercial income.

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Wycombe Centre of Creativity

Wycombe Centre of Creativity

principal involvement : Feasibility Study and Business Planning

Business plan to assess the viability of developing a community-run arts centre in a converted church.

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Dalrymple Hall and Arts Centre, Fraserburgh

Dalrymple Hall and Arts Centre, Fraserburgh

principal involvement : Feasibility Study

Feasibility study into the expansion of an important local landmark and community facility to accompany major arts funding applications.

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Charles Rennie Mackintosh Events Programme

Charles Rennie Mackintosh Events Programme

principal involvement : Fundraising for marketing campaign

£500k ERDF funding application for Charles Rennie Mackintosh events programme.

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The Beat Project

The Beat Project

principal involvement : Business Case for Fundraising

Business plan to generate interest and support from stakeholders and funders for an on-line community regeneration initiative.

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Peacock Visual Arts, Aberdeen

Peacock Visual Arts, Aberdeen

principal involvement : Retail Strategy

Retail strategy for Peacock Visual Arts, including benchmarking best practice arts retail operations across the UK and Europe.

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Glasgow Restaurateurs Association

Glasgow Restaurateurs Association

principal involvement : Awards Application

Preparation of Glasgow Restaurateurs Association's entry for the Scottish Thistle Awards.

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Hunterian Art Gallery, Glasgow

Hunterian Art Gallery, Glasgow

principal involvement : Fundraising for visual arts exhibition

£200k ERDF funding application for Glasgow’s high profile James McNeill Whistler centenary event.

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Collage Arts

Collage Arts

principal involvement : Options appraisal and business planning

Advising a charitable trust on investment options for a £2m fund to support creative development of disengaged communities in Hounslow.

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Glasgow Centre of Contemporary Art

Glasgow Centre of Contemporary Art

principal involvement : Commercial Income Generation

Review and development of commercial revenue generation strategy for Glasgow's iconic contemporary arts centre.

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The Merchant Hotel, Belfast

The Merchant Hotel, Belfast

principal involvement : Marketing Strategy Planning

Marketing planning workshop for the Director and staff for (then) Belfast's newest and most prestigious boutique hotel. 

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Loch Lomond Shores

Loch Lomond Shores

principal involvement : Business Planning and Destination Marketing

Developing pre-launch and launch strategy for £60m attraction including the initial national and international destination marketing plan.

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House for an Art Lover, Glasgow

House for an Art Lover, Glasgow

principal involvement : Visitor Attraction Set-up and Operation

Business start-up, including development of full visitor experience and revenue streams.

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featured projects

Who I work with.

Glasgow Centre of Contemporary Art

Glasgow Centre of Contemporary Art

Review and development of commercial revenue generation strategy for Glasgow's iconic contemporary arts centre.

project details

client testimonials

What they say….

Finella demonstrated excellent lateral thinking on this wide ranging subject.

Bill Wolsey, MD/Proprietor, Beannchor Ltd

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