principal involvement : Market Analysis
Market analysis for the new £15m Hepworth Gallery to support a Heritage Lottery funding application.
Tourism UK approached me to help with a specialist evaluation of the future markets for the proposed new Hepworth Gallery to accompany a Heritage Lottery Funding bid. The Gallery, now regarded as 'one of the finest contemporary art museums in Europe', brings together work from Wakefield’s art collection, exhibitions by contemporary artists and rarely seen works by Barbara Hepworth.
project objectives :
- Review future gallery offer
- Assess market potential
- Prepare HLF assessment
Finella's hands-on experience in developing and running cultural visitor attractions was invaluable in mapping out and estimating the size and value of the markets for the new Hepworth Gallery.
Kevin Kaley, Director, Tourism UK