Aviemore Highland Resort
principal involvement : Destination Marketing Strategy
Destination marketing strategy for the resort’s £70m redevelopment.
This project involved developing a new brand blueprint for Aviemore Highland Resort and working with the project directors to establish how the brand would be ‘translated’ into every facet of the operation, from style of accommodation, to activities offered to visitors, type of marketing and delivery partnerships and style of communications.
project objectives :
- Establish destination marketing objectives
- Develop destination marketing strategy
- Develop branding approach
Finella Devitt was attracted onto the team for Aviemore because of her input to the launch phase of the Lomond Shores development at Loch Lomond. Finella brought to the team zest, focus and strategic approach to the re-awakening of the Aviemore dream. Ms Devitt’s unique, refreshing approach to the marketing process re-kindled the enthusiasm of the management team to bring forward a development of equilibrium.
David Sutherland, Chairman, Tulloch (Project Partner)